Game Preview Email | Project Brief
Past: 2025 Season Game Preview Email
Reviewed Annotations: Key Design Issues
Weak Visual Hierarchy
Competing headlines made it difficult to identify key information.
Inconsistent Layouts
Varying card sizes and spacing disrupted visual consistency.
Poor Scannability
Dense sections made information harder to find quickly.
Reviewed Annotations: Key Design Issues
Unclear Content Prioritization
Important gameday details competed with promotional content.
My Core Hypothesis
By simplifying the visual hierarchy, improving mobile readability, and creating a more consistent modular layout, we can make the Game Preview email easier for fans to navigate while creating more effective opportunities for sponsorships, promotions, and fan engagement.
Design Exploration
Explored multiple design directions for key email components, focusing on visual consistency, content clarity, and creating a more engaging digital experience.
Featured Content Cards
Player Matchup Visuals
Upcoming Matchup Cards
Balancing Fan Experience & Business Goals
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Visual Refresh: Exploring modern layouts and card treatments to create a cleaner, more cohesive experience.
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Partnership Integration: Finding ways to incorporate sponsors naturally without disrupting the fan experience.
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Feature Exploration: Experimenting with new content modules, including player comparisons and matchup statistics.
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Content Flexibility: Designing reusable components that adapt to different games, stories, and weekly promotions.
Design Decisions
1. Hero Image
Before
Oversized typography and competing visuals created a cluttered layout.
After
Cleaner composition with stronger Eagles branding and integrated sponsorship.
The redesign creates a clearer visual hierarchy while giving the presenting partner more prominent, intentional placement. This approach balances fan experience with business objectives, strengthening sponsorship opportunities while keeping essential gameday information accessible and engaging.
2. Jersey Threads
Before
An image-heavy uniform showcase with limited information or engagement opportunities.
After
Combines uniform details, sponsor integration, and a direct Pro Shop CTA.
The redesign transforms a primarily visual feature into a more valuable marketing opportunity. It creates a direct path to merchandise, provides dedicated sponsor visibility, and gives fans more useful content while maintaining a cohesive experience.
2026: A More Connected Gameday Experience
